Sonam Kapoor known as a fashionista; she has been getting various accolades for her unique sense of style rather than her films and that exhibited very well on the eve of Raanjhnaa promotion in various cities of India.
In due course, she spotted with ethnic wears all along the promotion tour.
However, Shehla Khan is her favourite designer for ethnic dresses, but she also gives room to the other designers like in Ahmedabad she wore a stunning looking lehenga designed by Gaurang Shah, which was styled like a sharara.
Sonam Kapoor Lehenga Choli On Jhalak Dikhhla Jaa Sets For Raanjhanaa
Sonam Kapoor in a delicate ivory saree, which also designed by Shehla Khan. This attire embellished with lace and embroidery and was with sleeveless blouse. Blouse and saree both embellished with resham embroidery and sequins.
In Ahmedabad, she wore a gorgeous beige ghagra with long kurta and fuchsia duptta
This lace outfit was eye grabbing as it designed by Shehla Khan. Its heavy embellishments with resham white stitches grabbing lots of eyes.
Sonam Kapoor in a red and orange Kanjeevaram saree
Sonam Kapoor in a lime green and a peach saree
Sonam Kapoor in a mustard yellow Anarkali
Sonam Kapoor in pink and grey vintage dress
Sonam Kapoor in silk saree, a perfect “Deshi” avtar!
Sonam Kapoor in white and gold Anarkaliwith Churidar. Scattered but even embellishments looks decent and cool while lace border is complimenting with outlook of the drape.
Sonam also opted for a lace blouse with her white saree. The sleeveless lace blouse also embellished
Before a decade, find Indian dresses on fashion show ramps was a nightmare since elite class of Indian society was running after the western fashions hence the designers. However, with pace of time things have been changed at greater level and today Cannes 2013, also found under the influence of traditional India attires as far as Indian representatives concern.
Unlike other Bollywood actress, Bipasa Basu is never falling into a particular category that suits her according to her personality like skirt girl, Gaghra girl, bikini girl, etc. She has enough flexibility to present herself in any role beautifully. She is same beautiful under the Indian silhouettes like sari, kameez, Churidar, etc. as found in western garments.
In these hot days white is a desirable color. Bipasa is looking dazzling in this pristine white, which is considered as a timeless color since you can wear it days and nights.
Bipasa has decent body so she can add an extra bit of glamour in her look with a gown and this was evident clearly, when we photo, shoot Bipasha Basu at IRFW & India Fashion Awards Press Meet.
Anarkali is the most intuitive traditional attire in the Indian sub continent and Bipasa like A-level actress who is blessed with an outstanding body seems sumptuous in this purple shades and eye candy embellishments. Though there is no exhibition of open body parts Bipasa looks more magnetic for other eyes in this traditional drape.
Here beauty of Bipasa has some exclusive glare due to green shades and resham embroidery stitched on the green Anarkali. Stones in embellishments are eye catchy and contrasting duptta is leaving a different signature of fashion with this traditional garment.
Nature has devoted Bipasa with glorious skin so black is not hiding factor, but enhancing it further and light color resham embroidery is creating greater impacts on the onlookers.
The number of e-commerce users in India has seen a 75.6 percent growth in 2011, as compared to that in 2010; while the non-travel e-commerce sites have seen a growth of 123 percent, thanks to the 65 million (and growing) internet users in India in 2011. Though ecommerce caught on with U.S. and UK economy reaping huge profits, India was slow to realize the potential of ecommerce. The sites in India sold electronic items and small products which were unavailable in the local markets, but they had a tough time getting across the Indian psyche. The major reasons were that Indian customers were still not ready to trust the products sold online owing to a lot of cyber scams, the touch-and-feel element was missing, and the customers were just not comfortable with the idea of buying a product online.
The Indian customers were used to examine a product before buying it, which was missing in the ecommerce model and they were unable to trust an unknown retailer. Adding the fact that buying online means paying online, which was a big no due to lack of trust and confidence in the security of the transaction.
Thus, the ecommerce companies in India came with the idea of using the cash on delivery model, which ensured that the customer pays for the product only after seeing it. The cash on delivery model helps e-commerce companies to expand their audience beyond those who owned credit or debit cards. Now the ecommerce sites are selling products ranging from gadgets to clothes, and offer pre-booking of products.
COD has become a big hit with the Indian markets with sites like Flipkart, Home Shop 18, Letsbuy.com, and many more adopting the cash on delivery model. The success of COD model can also be attributed to the fact that majority of the Indian consumers are yet not exposed to the plastic money. In the U.S., payment by cards is the most preferred method, whereas in India there are only 8-9 million unique credit card users.
The model has helped a lot of traditional consumers turn to online shopping. It has helped build trust as they have their own apprehensions about the online transactions, and cash on delivery helped bring them closer to the traditional models of purchase. 40-60 percent of Indian customers order through cash on delivery even if they own a credit or a debit card.
Co-Founder and Director of FashionkaFatka says, “The Indian customer feels more secure buying products by paying cash, rather than through cards. Even if they have a credit or a debit card, they prefer to make their first purchase through cash to ensure the reliability of the company. Majority of the youngsters in India still depend on pocket money, so cash on delivery is a good option as it helps them use the excess cash. The cash on delivery model helps to retain the touch and feel, which is one of the most important components while buying a product.”
Like FashionkaFatka , Flipkart, the Bangalore-based ecommerce company, has a growth rate of 100 percent every quarter, and 60 percent of all its orders are cash or card on delivery. Many other ecommerce companies have about 40-50 percent of their transactions via the cash on delivery pattern.
While, the COD model is helping the ecommerce companies to grow, it has its flip side too. The e-commerce companies have to increase their working capital. Many customers change their mind on getting the products and send them back. Also the payment gets delayed due to the time taken in the delivery of the products.
The return rate is high in case of new customers but pretty low in case of repeat buys. It all depends on the kind of product the company is selling.
The ecommerce startups are getting higher valuations than the companies in any other sector and are attracting a lot of venture capital funds. The ecommerce companies have attracted over $200 million since January, which is an indication that the VCs see a lot of growth potential in the India e-commerce companies.