Saree – This word has taken over the world since years. History of saree is traced back to Indus valley civilization which flourished during 2800-1800 BC. The word saree evolved from “sattika” mentioned in earliest Jain and Buddhist literature. The Saree or Sattika evolved from a three-piece ensemble comprising the Antriya, the lower garment; the Uttariya; a veil worn over the shoulder or the head; and the Stanapatta, a chestband. This complete three-piece dress was known as Poshak, generic term for costume. Since then and till now this nine yards have wrapped all your occasions, ceremonies, festivals, casual meetings, get to gather in a very beautiful and stylish manner.
In 2018 when everything is now twist and turn form or let us say “thoda hatke” manner why this 9 yards should stay behind! So here I represent you the new makeover of our beloved sari, which is THE RUFFLED SAREE.
What could be the better way to have these beautiful ruffles on your nine yards! You can have layers at the hemline, your pallu or even a ruffle sleeved saree blouse; the options are endless! These beautiful ruffles add drama, beauty, twist and that feeling of ramp walk to your saree. These ruffles can be of contrast or same colours, criss-cross pattern or in different coloured frills. When all are having ruffled 9 yards to their wardrobe, what are you waiting for? Go and get that drama queen look and ruffle yourself.
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Sarees are a perfect wear for ladies especially when you can’t decide what to wear on an occasion. The sarees come in various style statements but the trends keep on changing extensively. Earlier ladies used to wear heavy embroidered sarees in bright colors. But these days the trend of light weight printed saree is buzzing up the fashion industry. These printed sarees are designed with little or rare work of embroidery on them and are quite light weighted that suits the present generation’s woman who love to be ethnic but at the same time urges for some freedom from traditional approach.
Saree is the most basic & trendier traditional attire for ladies and has gone under several changes over last many decades as the fashion gurus are experimenting with it to make it as trendier as possible. Every decade holds a style statement of its own for sarees. Moreover celebrities opting for sarees on majority of national & international events, even for international platforms have buzzed up the saree trend over last two decades.
These days the heavy work sarees are getting off the track while the light weight printed sarees with little embroidery (or no embroidery) work on it is getting immense admiration. Reasons – first being light weight these can be worn on family functions as well as for some professional events & local occasions too. Secondly the prints are heavily in trend this year making these a perfect choice and third these provide a comfort to ladies with professional independent approach to carry them easily & fashionably due to their low embroidery & light weight.
The designers like Ritu Kumar, Masaba Gupta, Satya Paul and more big guns of fashion industry have provided a new approach to these printed sarees. Masaba Gupta has mixed vibrant pastel colors with small prints and very little embroidery making these sarees look elegant yet stylish while preserving the traditional Indian touch in the complete attire.
Ritu Kumar has blended dark colors with some wide prints providing all new sexy look to saree. Designer Satya Pual has make use of bright colors to mix with unique prints. Such sarees can be worn by ladies & girls of all ages as well as body types since these make you look quite elegant and slim. The prints & rare embroidery cuts down the extra curves from vision and make wearer look sleek, vibrant and suave.
No doubt, Bollywood is still dominating the Indian fashion trends. Before it was big screen and now small screens are ruling over the youths of Indian origin, whether they live in India or abroad. Printed sarees are the favourite dresses for many Bollywood divas and their selections are rocking in the market when they appear on the screens.
As far as Indian continent is concern this is summer time and mercury is picking new high every next day. In due course selections are getting new turn and everyone now opting comfortable and easy dresses on their bodies. It is natural that light colors are their first preference to beat the heat. Same the way heavy artwork is avoided in order to permit the air flow through cloths.
Some are the distinguish characters of printed sarees working well in summer like comfort and simplicity of printed saree. Actually wearing printed sarees is easy as well as easy to carry off. Mainly we need to wash cloths daily of frequently in summer so these printed sarees are favouring easy to wash and maintaining properties. Latest printed sarees have cheerful and vivacious look so they are more preferable by new generation in summer particularly.
Look at fantastic fuchsia printed saree, its georgette fabric with golden print can brings out the freshness in the scorching summer, moreover, its fuchsia flower add more freshness in your beauty. Yellow & orange colors are bright ones and heat resistant so many Indian women like to go for sizzling yellow printing saree in these months.
All these shown examples are mostly applicable for young women but middle-aged married women mostly select multi-color printed sarees and colors also are eye soothing and suitable for all age women like white, mustard, burgundy, etc. many small screen divas are wearing white pink and green printed saree in many famous serials thus many girls like to follow them. Purple and blue colors are not spared by new generation so fabulous purple printed sarees are now trendy in the market.
Heavy influence of summer is also evident in the choices of the fabrics of the printed sarees. There are many summer friendly fabrics out in the market but today stamp of choices are put on the cotton first then Chiffon, Crepe, Georgette, etc. in many dress fashion shows it has been revealed that one printed pattern runs all over the saree without a border while some have thin and light borders. Artwork is fond minimal and mainly use brocade, sequins, etc.
In order to give modern look color choices are more important so various western colors are replacing the traditional colors even in bridal sarees. Some tweaks and cuts are visible in other combination components mainly in blouse and its neck styles. It is well verse that floral prints are dominating the printed saree fashions but some other styles also visible in the market like geometric print, abstract printing styles and animal prints so now a day printed sarees are giving chic and fashionable look to the new generation.
The number of e-commerce users in India has seen a 75.6 percent growth in 2011, as compared to that in 2010; while the non-travel e-commerce sites have seen a growth of 123 percent, thanks to the 65 million (and growing) internet users in India in 2011. Though ecommerce caught on with U.S. and UK economy reaping huge profits, India was slow to realize the potential of ecommerce. The sites in India sold electronic items and small products which were unavailable in the local markets, but they had a tough time getting across the Indian psyche. The major reasons were that Indian customers were still not ready to trust the products sold online owing to a lot of cyber scams, the touch-and-feel element was missing, and the customers were just not comfortable with the idea of buying a product online.
The Indian customers were used to examine a product before buying it, which was missing in the ecommerce model and they were unable to trust an unknown retailer. Adding the fact that buying online means paying online, which was a big no due to lack of trust and confidence in the security of the transaction.
Thus, the ecommerce companies in India came with the idea of using the cash on delivery model, which ensured that the customer pays for the product only after seeing it. The cash on delivery model helps e-commerce companies to expand their audience beyond those who owned credit or debit cards. Now the ecommerce sites are selling products ranging from gadgets to clothes, and offer pre-booking of products.
COD has become a big hit with the Indian markets with sites like Flipkart, Home Shop 18, Letsbuy.com, and many more adopting the cash on delivery model. The success of COD model can also be attributed to the fact that majority of the Indian consumers are yet not exposed to the plastic money. In the U.S., payment by cards is the most preferred method, whereas in India there are only 8-9 million unique credit card users.
The model has helped a lot of traditional consumers turn to online shopping. It has helped build trust as they have their own apprehensions about the online transactions, and cash on delivery helped bring them closer to the traditional models of purchase. 40-60 percent of Indian customers order through cash on delivery even if they own a credit or a debit card.
Co-Founder and Director of FashionkaFatka says, “The Indian customer feels more secure buying products by paying cash, rather than through cards. Even if they have a credit or a debit card, they prefer to make their first purchase through cash to ensure the reliability of the company. Majority of the youngsters in India still depend on pocket money, so cash on delivery is a good option as it helps them use the excess cash. The cash on delivery model helps to retain the touch and feel, which is one of the most important components while buying a product.”
Like FashionkaFatka , Flipkart, the Bangalore-based ecommerce company, has a growth rate of 100 percent every quarter, and 60 percent of all its orders are cash or card on delivery. Many other ecommerce companies have about 40-50 percent of their transactions via the cash on delivery pattern.
While, the COD model is helping the ecommerce companies to grow, it has its flip side too. The e-commerce companies have to increase their working capital. Many customers change their mind on getting the products and send them back. Also the payment gets delayed due to the time taken in the delivery of the products.
The return rate is high in case of new customers but pretty low in case of repeat buys. It all depends on the kind of product the company is selling.
The ecommerce startups are getting higher valuations than the companies in any other sector and are attracting a lot of venture capital funds. The ecommerce companies have attracted over $200 million since January, which is an indication that the VCs see a lot of growth potential in the India e-commerce companies.
Vidya Balan has turned the brand ambassador of a South Sari brand for a phenomenal amount of Rs 5 crores.
The trend these days is wearing designer and bllywood sarees. They are available at the websites like FashionkaFatka . Long on t othat and follow simple steps to receive sarees.
The first thing actress Vidya Balan brings to your mind is ‘saris.’ Following the success of The Dirty Picture, Vidya Balan was the sole reason why the trend of saris came back to Bollywood. She made wearing saris trendy and cool.
And now Vidya Balan has signed an endorsement deal at a phenomenal amount of Rs 5 crores. The sari brand is based out of South India and wanted to largely target the youth as well over the traditional Indian woman. So they wanted an ambassador who could have an edge for youngsters and also a strong youth appeal. And they found both the qualities in Vidya Balan. Vidya Balan sarees are also available at FashionkaFatka .
Swati Iyer from the company that manages her endorsements says, “Vidya Balan today represents the quintessential India woman. She not only dazzles in saris but is also astoundingly self-assured to follow a path charted out only by her. At a time when everyone is sporting similar looks she stands out far apart from the crowd. She brought saris ‘back’. Hence it is no surprise that we got her to be the face of the biggest sari brand in the country. Today Vidya stands for everything beautiful, real, honest, Indian and fearless.”
Atul Kasbekar who heads the celebrity management company adds, “Internally we have positioned her as India’s Meryl Streep. To a movie going audience worldwide, if the venerable Ms Streep’s name is in the titles, its reason enough to watch the film. We believe that Vidya is now in that league in India by a unique combination of critically acclaimed performances and box office success”.
It is very easy to get items delivered and pay cash at door(only for India). Simply log on the the websites like FashionkaFatka and follow the steps.
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