In India TV soap operas became famous after 2000. Indian soaps became weekly to daily and the word prime time become popular in industry. The main contributor and influential factor was “K” factor. The reason behind Ekta Kapoor’s fame was her choice of the subject. She used to work on family subject because India culture is more or less family centric and all members of the family bound by traditions and festivals.
Since then Indian soaps are family centric and stories are revolving around the certain characters thus these characters are become the part of our life and becomes the symbols of our aspirations thus they are seem our idols and new generation is easily draws to follow them blindly. The most influential factor is cloths that these characters are wearing in daily soaps.
In order to make character more influential soap directors are using various dresses and appearance and these costumes are changing time-to-time with the flow of story. Thus, in K-series fashion designer Nim Sood is using expensive saris to make her characters glamorous. This thing heavily influenced the bridal fashions and real-life brides are going gaga to incorporate the same appearance in their trousseau. This way Kyunki; Kahaani and Prerna saris become popular throughout the world of Indian origins.
The satin saree and stylish choli of Komolika in Kasauti Zindagii Kay becomes the most copied TV star and it was Urvashi Dholakia. Same the way Balika Vadhu has set new trends in various attires recently. You will find live discussion on the elegant ghagra cholis as well as on the floor-length multi color lehengas embellished with semi-precious gemstones. At the extreme point, we will find the category tag in special sections devoted to ‘serial sarees’
There are many actress who are wearing various designs on different events are ultimately copied by designers and set a new trend in the fashion cloth market like: Shilpa Shetty in London premier peach show, Aishwarya Rai in white Anarkali, and Madhuri Dixit in many events. Many soap operas are shoot out of Mumbai and directors select some particular places like Haryana where Patiala dresses are famous so the local costumes are reach at the rage when such serials shows local culture in details.
Multi color dresses were rare before soaps but now many followers of such soaps are now willingly accept the multi-color Anarkali in the big or small events. Red dresses are vogue in our traditions and now red sarees replaced by red hot Anarkali so many brides are rushing towards the designer Anarkali and demanding the Nargis Fakhri style Anarkali in many shops.