Free Shipping to Nepal, Dubai, Saudi Arabia, Middle East Countries and Srilanka

We are happy to announce our special offer for the month for all our customers based at Nepal, Dubai, Saudi Arabia, Middle East countries and Srilanka.

Now Indulge yourself in latest fashion with latest fashionable, saree, salwar suits and lehenga cholis.

Following best trends and your dream of getting designer clothes at your doorstep is now coming true

Its only from 7th April  to 17th Apri 2013. Dont miss it.

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Cash On Delivery Is Becoming A Big Hit In India

The number of e-commerce users in India has seen a 75.6 percent growth in 2011, as compared to that in 2010; while the non-travel e-commerce sites have seen a growth of 123 percent, thanks to the 65 million (and growing) internet users in India in 2011. Though ecommerce caught on with U.S. and UK economy reaping huge profits, India was slow to realize the potential of ecommerce. The sites in India sold electronic items and small products which were unavailable in the local markets, but they had a tough time getting across the Indian psyche. The major reasons were that Indian customers were still not ready to trust the products sold online owing to a lot of cyber scams, the touch-and-feel element was missing, and the customers were just not comfortable with the idea of buying a product online.

Secure online shopping through FashionkaFatka  !!

Cash on Delivery for India
Cash on Delivery for India

The Indian customers were used to examine a product before buying it, which was missing in the ecommerce model and they were unable to trust an unknown retailer. Adding the fact that buying online means paying online, which was a big no due to lack of trust and confidence in the security of the transaction.

 
Thus, the ecommerce companies in India came with the idea of using the cash on delivery model, which ensured that the customer pays for the product only after seeing it. The cash on delivery model helps e-commerce companies to expand their audience beyond those who owned credit or debit cards. Now the ecommerce sites are selling products ranging from gadgets to clothes, and offer pre-booking of products.

 
COD has become a big hit with the Indian markets with sites like Flipkart, Home Shop 18, Letsbuy.com, and many more adopting the cash on delivery model. The success of COD model can also be attributed to the fact that majority of the Indian consumers are yet not exposed to the plastic money.  In the U.S., payment by cards is the most preferred method, whereas in India there are only 8-9 million unique credit card users.

 
The model has helped a lot of traditional consumers turn to online shopping. It has helped build trust as they have their own apprehensions about the online transactions, and cash on delivery helped bring them closer to the traditional models of purchase. 40-60 percent of Indian customers order through cash on delivery even if they own a credit or a debit card.

Co-Founder and Director of   FashionkaFatka says, “The Indian customer feels more secure buying products by paying cash, rather than through cards. Even if they have a credit or a debit card, they prefer to make their first purchase through cash to ensure the reliability of the company. Majority of the youngsters in India still depend on pocket money, so cash on delivery is a good option as it helps them use the excess cash. The cash on delivery model helps to retain the touch and feel, which is one of the most important components while buying a product.”

 
Like  FashionkaFatka , Flipkart, the Bangalore-based ecommerce company, has a growth rate of 100 percent every quarter, and 60 percent of all its orders are cash or card on delivery. Many other ecommerce companies have about 40-50 percent of their transactions via the cash on delivery pattern.

 
While, the COD model is helping the ecommerce companies to grow, it has its flip side too. The e-commerce companies have to increase their working capital. Many customers change their mind on getting the products and send them back. Also the payment gets delayed due to the time taken in the delivery of the products.

The return rate is high in case of new customers but pretty low in case of repeat buys. It all depends on the kind of product the company is selling.

 
The ecommerce startups are getting higher valuations than the companies in any other sector and are attracting a lot of venture capital funds. The ecommerce companies have attracted over $200 million since January, which is an indication that the VCs see a lot of growth potential in the India e-commerce companies.

Shop safer through Cash on Delivery ( cod ) with FashionkaFatka .

Vidya Balan gets 5 crores for endorsing sari brand

Vidya Balan has turned the brand ambassador of a South Sari brand for a phenomenal amount of Rs 5 crores.

The trend these days is wearing designer and bllywood sarees. They are available at the websites like  FashionkaFatka . Long on t othat and follow simple steps to receive sarees.

The first thing actress Vidya Balan brings to your mind is ‘saris.’ Following the success of The Dirty Picture, Vidya Balan was the sole reason why the trend of saris came back to Bollywood. She made wearing saris trendy and cool.

And now Vidya Balan has signed an endorsement deal at a phenomenal amount of Rs 5 crores. The sari brand is based out of South India and wanted to largely target the youth as well over the traditional Indian woman. So they wanted an ambassador who could have an edge for youngsters and also a strong youth appeal. And they found both the qualities in Vidya Balan.  Vidya Balan sarees are also available at   FashionkaFatka .

Swati Iyer from the company that manages her endorsements says, “Vidya Balan today represents the quintessential India woman. She not only dazzles in saris but is also astoundingly self-assured to follow a path charted out only by her. At a time when everyone is sporting similar looks she stands out far apart from the crowd. She brought saris ‘back’. Hence it is no surprise that we got her to be the face of the biggest sari brand in the country. Today Vidya stands for everything beautiful, real, honest, Indian and fearless.”

Atul Kasbekar who heads the celebrity management company adds, “Internally we have positioned her as India’s Meryl Streep. To a movie going audience worldwide, if the venerable Ms Streep’s name is in the titles, its reason enough to watch the film. We believe that Vidya is now in that league in India by a unique combination of critically acclaimed performances and box office success”.

It is very easy to get items delivered and pay cash at door(only for India). Simply log on the the websites like  FashionkaFatka and follow the steps.

Cash on Delivery Available for India

Now Cash on delivery is available for Salwar Suits, Sarees and other items from few web stores in India.

It is very easy to get items delivered and pay cash at door. Simply log on the the websites like  FashionkaFatka and follow the steps.

Salwar Suit Cash on Delivery
Salwar Suit Cash on Delivery

Simply log on the the websites like  FashionkaFatka and follow the steps. Receive the package at your door, pay cash and enjoy having beautiful items you always wanted to have.

Aaj ka Fatka – Best deal for Zarine Khan Salwar suit

aaj-ka-fatka-zarine-khan-salwar-suit
aaj-ka-fatka-zarine-khan-salwar-suit

http://www.fashionkafatka.com/default/sale/aaj-ka-fatka/zarine-khan-salwar-suit-collection.html

Zarine Khan Salwar Suit Collection Zarine Khan Salwar Suit CollectionZarine Khan Salwar Suit Collection

Guess the price of the suit and get FREE stitching. Today’s deal is discount on this suit. You will get FREE stitching of the suit for just guessing the price. To qualify please CLICK ON THE PICTURE TO WRITE PRICE !!

To buy zarine khan salwar suit at special price – visit following link – never before, never again opportunity for free stitching for one of the highest selling salwar suit

 

Esha Deol Wedding and Reception was studded with Bollywood Stars !!

Esha Deol Wedding and Reception was studded with Bollywood Stars !!

In a typical “band baaja baraat” style, veteran actors Hema Malini and Dharmendra’s daughter Esha Deol tied the knot with businessman Bharat Takhtani in a traditional Hindu wedding ceremony.

The Bandra-based groom came to the venue on a white horse before the couple took the marriage vows around a sacred fire.

Wearing a Kanjeevaram saree, Hema and her husband Dharmendra, looking dapper in a suit, welcomed the groom at the temple.

Esha and Bharat got married in a south Indian style at the Iskcon temple in Juhu.

Esha Deol was clad in a red and gold Kanjeevaram saree, sourced from Chennai for the wedding day by her mother, to which designer Neeta Lulla had made some changes.

The couple had been dating for quite some time and had exchanged rings on February 12 this year.

The wedding today was the climax of the three-day festivities that included a sangeet (music),haldi and mehndi ceremony.

Besides family members like sister Ahana, Abhay Deol, several B-town celebrities were present at the occasion including Amitabh Bachchan with son Abhishek, Manoj Kumar, Vinod Khanna, Vyjayanthimala, Ramesh Sippy, Fardeen Khan, Poonam Sinha, Madhoo, Anu Malik, designer Neeta Lulla and her daughter Nishka.

“I am very much happy for Esha…it is a very happy occasion for all of us. I am happy that she is getting settled,” Abhay Deol told reporters.

“I am here as a family member to give my blessings to the couple,” veteran actor Manoj Kumar said.

Yesteryear’s actress Vyjayanthimala also said she was there to bless the “wonderful couple”.

Actor Abhishekh Bachan also wished Esha Deol.

See Esha Deol`s Grand Wedding Photo Ablum below:

 

Get yourself in a unique style this Eid with an exclusive Pakistani Suit Collection !!

Get yourself in a unique style this Eid with an exclusive Pakistani Suit Collection !!

There are lot more on http://www.fashionkafatka.com

Also visit : https://www.facebook.com/fashionkafatka

The above suits are :

158 A:http://www.fashionkafatka.com/default/adorable-rose-pink-salwar-kameez-1.html

158 B:http://www.fashionkafatka.com/default/adorable-teal-green-salwar-kameez.html

154 A: http://www.fashionkafatka.com/default/sparkling-black-rose-pink-salwar-kameez.html

153 A :http://www.fashionkafatka.com/default/vivacious-green-red-black-color-salwar-kameez.html

153 B :http://www.fashionkafatka.com/default/vivacious-green-blue-deep-pink-color-salwar-kameez.html

We pray to god that this Eid 2012 brings happiness, health and wealth to all !!

History of Pakistani Suits(Salwar Kameez):

Salwar Kameez is also known Shalwar Khameez. Salwar is a loose Trouser.Kameez is a loose long Tunic worn over the Salwar. Salwar Kameez is spelled in many different ways such as, Shalwar Qameez, Salwaar Kamiz, and Salvaar Kamis.
Salwar Kameez traces its origins to the Mongols and was once considered aMuslim Dress. Shalwar Khameez is a traditional garment worn by the people of India, Pakistan, Afghanistan and Bangladesh. It is worn by both men and women due its modesty with Muslim values, comfort and freedom of movement. Differences exist between Men’s and Women’s Salwaar Kameez.
Men’s Salwar Kameez
Men’s Salwar Kameez is also known as Salwar Kurta. Salwar a loose flowing Pants/ Trousers narrowing down to the ankle with a draw string at waist to adjust to different waist sizes. Kurta for men is straight cut long shirt/ tunic with slits at sides to facilitate easy movement, is worn over the Salwar.

Women’s Salwar Kameez Suit

Women’s Salwar Kameez Suit consists of Salwar, Kameez and Dupatta.
Shalwar is a loose flowing pants narrowing down to the ankle. It has a wide band measuring about 7-8 inches from waist to hips with gathers that at the hip line.   A draw string at waist or elastic band helps to adjust to different waist sizes.
Khameez is a long Tunic Top with slits on the sides. The length of the Khameez varies depending  on the style from hip length  to  above  ankle length.
Dupatta or Shawl, is a long piece of  complimentary rectangular fabric measuring 2 to 2.5  meters draped over the chest, or drawn over the shoulder and draped around the head completes the suit.
Salwar Kameez: From the Royal Mughal Courts to the Fashion Runway
by Azmy Hussain

Salwar Kameez is emerging as one of the most popular costume in the fashion scene all over the world. Many western designers are taking inspiration from the Indian and Pakistani Shalwar Khameez.

Kushan Dynasty Costume

The Shalwar Kameez has a very significant place in the History of theTextiles and traces its roots back to the invasion and subsequent rule of the Indian subcontinent by central Asians as far back as 400 CE.  Evidence of Persian influence on Textiles and Clothing in India can be traced to the Kushan Empire (001 AD). Coinage and stone palettes found from the Indo-Scythian/Parthian period show Greek and Persian influences in clothing. The palettes depict people dressed in caps or head-bands, ruched long sleevedTunics, calf-length Coats worn loose crossed-over from right to left and secured with leather or metal belt and baggy trousers.
The Timurids (Muslim Dynasty of Turko Mongols) who invaded the northern part of the subcontinent in the 12th century brought with them their traditional nomadic Attire with its Persian and Turk Mongol influences. The descendants of the Timurids established the Mughal Empire (derived from Mogulistan or Land of Mongols- AD 1526-AD 1857).
The Mughal Emperors are renowned for their impassioned interest in painting, architecture, jewellery making literature and poetry, textiles. Textiles flourished remarkably under the Mughals. Various techniques of weaving, crinkling, dying, patterning and embroidery were developed and encouraged. Interestingly, each emperor maintained his own contemporary style of dressing in court and otherwise.
Badshah Babur who laid the foundation for the empire came from the cooler climate of Samarkand, retained the costumes of his homeland. The most popular Garments in his period were a long Coat called Chafan and a sheep-skin Overcoat called Postin worn with Pajama-like trousers. His son, Humayun introduced Persian elements in the court costumes. A patron of arts and painting and passionately interested in astronomy, he is said to have sought the help of planetary movements in choosing what to wear. He also maintained a special treasure house in his palace to accommodate Textiles and Garments.
Humayun’s successor Jalaluddin Akbar led the empire to its classic and most flourishing period inhistory. This Classic period saw the spread of the empire from the north to most areas of the Indian subcontinent. His reign encouraged a synthesis of Persian and Indian styles in everything from architecture to clothing. This led to the flowering of classical forms, styles and shapes that later became an integral part of Indian Dress Design. Akbar took the initiative of introducing local textiles, which were best suited to the hot climate of the region. He commissioned workshops for carpet making, textile design and was devoted himself to making haberdashery which he considered a pleasant pastime!  He himself took interest in the fashioning of Court Dresses and introduced the Chakdar Jamah to his court, which is a cross over Tunic, with slits around the skirt and an asymmetrical hemline. The men dressed in a Tunic called Jamah and was worn with close fitting Pajama trousers called Izar and later known as Shalwar. Although it was in fashion in India since medieval times, Akbar restyled the garment and developed it into a formal gown by removing slits, rounding the hemline and increasing the fullness of the Skirt. The Tunic was tightened at the waist by a belt of fabric with tassels called Patka. The Jamah which was knee long in the beginning, reached up to the ankles (referred to as Sarbgati meaning that which covers the entire body) in the later Mughal days. The women’s Dress of the empire consisted of close fitting trousers paired with a bodice (a variation of Jamah called Angharakha or Qameez) that came down to the end of the Shalwar and worn with a half-sleeved embroidered open Jacket with a delicate transparent Shawl(called Paramnarm meaning extremely soft) draped like a sari.
During subsequent reigns of Shah Jahan and Aurangazeb the royal garments became more decorated with heavy embellishments of floral designs. Motifs were outlined with gold thread coupled with ‘Pietra-dura’ effect of the precious stones. Block printing and the art of Kalamkari (meaning pen work) were rejuvenated with Persian influences of Persian flower motifs and designs by the 17th century.

Men's Choga Robe

The Mughal rule is considered a ‘golden age’ of textile crafts in the Sub-continent. By the seventeenth century, Jamah, Chogha(cape) and Anghrakha remained the height of fashion along with accessories for men such as the Atamsukh (a long, loose garment worn like an overcoat in winters), Turban (the style of tying the turban varied according to social status), Patka, Jutis (shoes) and Farji (kind of a coat) etc. The precursor of the current Cummerband was another popular piece of clothing (called Kamarbandh meaning waistband) worn as girdle or waistcoat by both men and women to enhance the bust-line. The court Garments of era were marked by intricate patterning of clothing and delicate handmade embellishments.
The form of dressing followed by Indian classical Kathak dancers is a near accurate portrayal of the styles of clothing in the Mughal period and shows vividly the influences in the fashion world in the Indian subcontinent today.
The present day Salwar Kameez in its various styles is an adaptation of the clothing of Mughal era. The different fabrics (Silks, Cotton Muslins, Brocades, Velvets, Organzas, Wool broadcloth), types of  patterns (Block-printed, Kalamkari, Ikkat, Patola, Deccan himroo, Batik, Bandhani, Leheriya, Khadi), types of embroidery (Applique or Phoolpatti, Bagh, Badla, Abhla or Shisha,  Resham, Sitara, Jaali, Tambour, Zardozi, Zari, Aari, Phulkari, Chikankari, Kashmiri kashida, Soof, Gota, Ahir, Kantha, Katiawari, Kutchi, Sindhi, Sozani or Dorukha etc) and styles in fashion (Churidar, Patiala style, Punjabi Suit, Anarkali style, Sherwani, Anghrakha style and Afghani style) used in Salwar Kameez today has such a rich history.
Like all garments, the Salwar Kameez has also transformed with time to suit the current day demand of the modern South Asian women. Even with the changes in time it remains a costume that describes comfort and elegance. The cut of the Shalwar Khameez have changed with the changing fashions of the times and they have been tried out with various traditional combinations like the Laccha , Gharara, Sharara, Ghagra Choli etc. and more contemporary styles like the Parallel Trousers. Flared pants with outside hem slits have replaced the traditional Salwar on the fashion runways. The Kameez is cut shorter and more fitted and the Dupatta has been altogether dropped and the modernized outfit is categorized as Party Wear.  The fashion industry has converted the Salwar Kameez from a regional court garment to the national urban outfit for women in the Indian subcontinent. Since the 1980s designers from around the world have re-contextualized and developed this into a ‘Global Chic’ Garment for the mainstream fashion market. The Salwar Suit economy has a range from $30 for Cotton Suits in the street to $300 for designer labels and up to $ 30,000 for elaborate designer wedding styles.

The various Salwar Kameez Styles that are popular today are:

Afghani Shalwar Kameez

A multi paneled tunic that looks like a Chador paired with very baggy trousers. The trouser has an embroidered cuff called ponchay at the ankles and looks like harem pants.

Anarkali  Salwar Kameez
A Kameez with snug empire waist bodice with a paneled and flared skirt piece attached to it and paired with Churidar style or Salwar style trousers.

Anghrakha Style
Kameez  has an overlapped front in its bodice often worn with churidar style trousers and transparent stole.

Churidar Salwar Kameez
A semi fitted snug ruffled pants or narrow pants worn with tunics and stole.

Parallels or Trouser Style Salwar Suits
A short Tunic Top called Kurti and paired with narrow straight cut pants.

Patiala Style
A very baggy pants, regular Kameez and matching Duppatta.

Pret-a-porter style
Ready to wear  Salwar Kameez made in standard measurements which can be mixed and matched. The 3 parts of the outfit can be mixed and matched to achieve fashionable combinations.

Punjabi Salwar Kameez
Consists of a loose fitting trouser, straight cut Tunic Top and a long scarf called Duppatta/ Odhni.Shopping for Ready to Wear Casual Salwar Kameez or Party Wear Shalwar Khameez. Buy Salwaar Kamiz online. Visit http://www.fashionkafatka.com/
References:
Kilgallon,Conor. India and Sri Lanka (Cultures and Costumes: Symbols of Their Period)
Bhandari, Vandana. Costumes, Textiles & Jewellery of India
Paine, Sheila.  Embroidery from India and Pakistan
Elgin, Kathy. Costume around the World India
Boroian, Michael and de Poix, Alix .India by Design: The Pursuit of Luxury and Fashion
Berinstain,Valerie. India and the Mughal dynasty
Shukla, Pravin.The Grace of Four Moons: Dress, Adornment, and the Art of the Body in Modern India
Kahlenberg, Mary Hunt. Asian Costumes and Textiles: From the Bosphorus to Fujiama
Anawalt, Patricia Rieff. The worldwide history of dress
Kennett, Frances. Ethnic Dress
Wilcox, Ruth Turner. The dictionary of costume
Wilcox, Ruth Turner. The mode in costume.
Dhamija, Jasleen. The woven silks of India
Steele, Valerie. Encyclopedia of Clothing and Fashion

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