Vidya Balan has turned the brand ambassador of a South Sari brand for a phenomenal amount of Rs 5 crores.
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The first thing actress Vidya Balan brings to your mind is ‘saris.’ Following the success of The Dirty Picture, Vidya Balan was the sole reason why the trend of saris came back to Bollywood. She made wearing saris trendy and cool.
And now Vidya Balan has signed an endorsement deal at a phenomenal amount of Rs 5 crores. The sari brand is based out of South India and wanted to largely target the youth as well over the traditional Indian woman. So they wanted an ambassador who could have an edge for youngsters and also a strong youth appeal. And they found both the qualities in Vidya Balan. Vidya Balan sarees are also available at FashionkaFatka .
Swati Iyer from the company that manages her endorsements says, “Vidya Balan today represents the quintessential India woman. She not only dazzles in saris but is also astoundingly self-assured to follow a path charted out only by her. At a time when everyone is sporting similar looks she stands out far apart from the crowd. She brought saris ‘back’. Hence it is no surprise that we got her to be the face of the biggest sari brand in the country. Today Vidya stands for everything beautiful, real, honest, Indian and fearless.”
Atul Kasbekar who heads the celebrity management company adds, “Internally we have positioned her as India’s Meryl Streep. To a movie going audience worldwide, if the venerable Ms Streep’s name is in the titles, its reason enough to watch the film. We believe that Vidya is now in that league in India by a unique combination of critically acclaimed performances and box office success”.
It is very easy to get items delivered and pay cash at door(only for India). Simply log on the the websites like FashionkaFatka and follow the steps.